While on the phone with the owner an artificial turf dealer from the Midwest we got talking about his various different marketing tactics he used to get his name out there and drive in new business. Now whoever said simple and inexpensive marketing does not work was completely wrong. This guy was as old fashion as a business owner gets, but he is doing just fine when it comes to getting new business and installing new lawns and putting greens in several different neighborhoods in his market.
So what is his big marketing technique?
Realtor Signs. Yep that is right, he takes old realtor signs and paints over them with his company’s information. He then puts them up during every installation he does. He asks his customer is they are okay with putting up the sign(which usually everyone is) and he claims that a majority of his phone calls come from people driving by the sign and seeing it in their neighbors’ lawn. Other than that he does not do much else for marketing.
So go out and make friends with a realtor and ask for some of their signs and do like this guy has and post them up every time you are doing installation if you are not already doing this.
If you are already doing this please leave a comment on this blog letting everyone know how effective it is for you.
